Federal Minister for Commerce Jam Kamal Khan has called for accelerating value-addition, modern processing, and export-oriented interventions to strengthen Pakistan’s horticulture sector. The Pakistan Horticulture Development & Export Company (PHDEC) is tasked with expanding initiatives like fruit bagging and freeze-drying to boost exports and farmer incomes. The government emphasizes export-led growth, with EXIM Bank support for small-scale processors and enhanced participation in FoodAg exhibitions. This focus on increasing foreign exchange earnings could support the Pakistani Rupee and contribute to overall economic stability, potentially influencing local gold and currency rates.
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